For consumers, a 100Mbps bandwidth subscription used exclusively for 4K programming is costly and unwise. End-to-end (E2E) industry chain cooperation is a must.Ĭompared with content providers and terminal vendors, carriers have been slow to promote 4K development. This process cannot be achieved alone by media content providers, carriers, or terminal manufacturers.
THE TERMINAL MOVIE TV
The development of the 4K industry will definitely unleash great market potential at every point in the industry, and shift the competition focus of the TV industry from price to technology. With 4K televisions commanding premiums of over 100% over a comparably-sized HD set, that’s a steep price to pay for something that doesn’t seem to deliver on its promise. Those aforementioned content and bandwidth limitations are at work here, as is a lack of calibration expertise (an optimized image is rarely delivered with a TV’s factory settings) outside of the advanced markets. Many consumers complain that 4K TV sets don’t perform as well in the home as they do in the showroom. Despite the fact that many carriers offer "free broadband acceleration" services, most consumers still don't consider high bandwidth a necessity. Although 100Mbps optical connection is commonplace, average bandwidth access speed is only 3.5Mbps, and a lack of valuable high-bandwidth applications is discouraging consumers from upgrading.
Bandwidth limitationsĪccording to China’s Ministry of Industry and Information Technology, China's broadband users numbered 198 million in June 2014, of which 53.9 million (27.3%) were optical fiber users. Products (TV/STB chips) that adopt H.265 technology, which supports a higher compression ratio and improved bitstream, have captured the attention of industry players, who regard them as a transitional terminal optimization solution that enhances the 4K experience. With current H.264 and H.265 technologies, 4K streaming can consume 30 to 100Mbps, forcing content providers to pay carriers much higher fees, fees that may not seem worthwhile, given that most consumers aren’t receiving nearly this much bandwidth in their homes (the Chinese average is 3.5Mbps). What’s more, network bandwidth hinders 4K consumption. Thus, 4K programs are much more difficult and expensive to produce.
THE TERMINAL MOVIE HD MEDIA
Lack of 4K content supportĬompared with HD media content, 4K poses greater requirements on cameras, storage and editing equipment, shooting, and even props and makeup. In the development and promotion of 4K products, content providers, terminal vendors, and carriers all face a number of obstacles. Implementation challengesĤK is still little known or enjoyed by general consumers outside of a few select countries. With 4K live broadcasting taking place at the 2014 FIFA World Cup, and the world's first ultra broadband 4K TV channel launching this past April in South Korea, 4K is on the rise.
THE TERMINAL MOVIE FULL
4K on the riseĤK resolution (3840 × 2048) boasts four times as many pixels as Full HD (1920 ×1080) and nine times as many as HD (1280 × 720). As broadband acceleration becomes more intelligent, fixed broadband becomes more valuable.
One of the areas that can benefit from this is 4K (ultra-high-definition) video.
Intelligent broadband acceleration ensures an optimal user experience through bandwidth on demand.
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