It’s anthemic, in the truest sense, a big beat wide-screen battle cry from the perspective of a woman discovering her power, squaring her shoulders and announcing herself to the world. Roar, the lead single from Katy Perry’s fourth studio album, Prism, was released in August 2013. Trivia: Band frontman Ryan Tedder, an extremely successful songwriter away from the band, had the idea for the song while waiting for Beyonce to arrive for a session in the Hamptons. However, we shouldn’t worry too much, as even the band advised against reading into the video. Finally, in a twist ending, one of the congregation members falls through the floor into the basement housing the band. As the video progresses, the state of the abandoned building becomes progressively worse until the band is eventually entirely covered in dust. The second is a meeting of a congregation, wherein a very enthusiastic preacher in what looks like a low-budget municipal building performs all of the standard enthusiastic-preacher moves to an ecstatic, if small, delegation. The first is footage of the band performing the song extremely earnestly in what looks to be an abandoned, and frankly dangerous-looking building, complete with leaks, dust and for some reason, an alligator. The video itself cuts between two setups. It’s the sort of chest-beating, bold, super sincere anthem that seemed to be absolutely everywhere at the time, but we have to say the sheer scale of the video’s popularity came as a slight surprise. The song charted well, reaching the top ten in over twenty countries, peaking at number two on the Billboard Hot 100, and reaching number one in Canada and the UK, among others. Released back in 2013 as the second single to support OneRepublic’s third album, Native, it’s fair to say Counting Stars is pretty massive. We’ve had a look at the most streamed artists on Spotify before, but now we’d like to take a trip through the ten most viewed music videos on Youtube. Popularized in the early 80s with the launch of MTV, the music video is a grand tradition that goes back to 1894 according to some sources, and a quick look at the hits on Youtube suggests that this particular medium is possibly healthier than ever.
While that accounts for audio formats, for example, with 422 million people using Spotify, the largest audio streaming platform in the world by user number, what about good old music videos?
Although it might not relate directly to revenue in the same way physical sales do, there’s no doubt that it’s currently the most popular method for accessing music. But with all that considered, it’s important to note just how massive the numbers behind streaming are now. There’s an excellent visualization available here for those of you that are interested. Consider the transition in the last forty years or so, and the level of revenue generated as people changed from owning physical vinyl records to more contemporary streaming trends. It’s no secret that the way we relate to and consume music changes almost as frequently and dramatically as the trends and styles in music themselves.
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